AK Anna Kovaleva
RU

Résumé · 2026

Anna Kovaleva

Senior Product Manager · fintech & payments

Senior product manager with 8 years in fintech. I own a payments product with 2.4M MAU and a RUB 480M P&L. I build teams that turn hypotheses into metrics: cut time-to-market from 14 to 6 weeks and raised checkout conversion from 62% to 71%.

Email me Download PDF
Location
Moscow · UTC+3
Status
Open to opportunities
Email
a.kovaleva@example.com

Photo coming soon

8years in product
2.4MMAU of the payments product
+RUB 186Mannual revenue

01

Experience

03.2022 — present

Neobank · Moscow

Senior Product Manager, payments

  • Raised checkout conversion from 62% to 71% in 9 months: redesigned checkout, ran 14 A/B tests, added RUB 186M in annual revenue.
  • Cut time-to-market from 14 to 6 weeks: introduced two-week cycles, a discovery template and a single launch checklist.
  • Launched a subscription from scratch: 240K paying users in 12 months, ARPU +18%, churn 4.1%.
  • Built a team of 12 (PMs, analysts, designers) and promoted two PMs to senior.

06.2019 — 02.2022

Marketplace Group · Moscow

Product Manager, logistics & delivery

  • Rebuilt delivery-time estimation: forecast accuracy 71% → 89%, support tickets −23%.
  • Introduced an A/B platform: 60 experiments per quarter, decisions 3× faster.
  • Increased repeat orders from 38% to 44% with a loyalty programme.

08.2017 — 05.2019

Sever Studio · Moscow

Product Analyst → Junior Product Manager

  • Built unit-economics dashboards: reporting time cut from 3 days to 4 hours.
  • Moved 5 products to OKRs and linked metrics to quarterly goals.

02

Skills

Product
discovery, CJM, unit economics, A/B testing, roadmaps, OKRs
Data
SQL, Amplitude, Tableau, Python (pandas, basic)
AI
LLM features in product, ChatGPT/Claude for research and prototyping
Leadership
12 people, 3 cross-functional teams, RUB 90M budget

03

Selected projects

B2BpaymentsAPI

Payments widget

B2B widget for partners: embedded into checkout with a single script. I owned the product and the launch from scratch.

1.2M installs in 6 months, 9.4% conversion

View →
supportautomation

Support bot

Telegram bot for the first support line: answers routine questions and routes complex cases to a human.

−31% support workload

View →
subscriptiongrowthSoon

Subscription

Launch of a paid subscription: plans, billing, retention. A detailed case study is coming soon.

240K paying users in 12 months

All projects →

04

Education

Education

  • HSE University — Economics, BA, 2017

Certifications

  • Google Analytics 4, 2024
  • Scrum Product Owner I, 2023

Languages

Russian — native; English — C1; German — A2

Contact

Open to opportunities

Open to opportunities. I reply within one business day.

a.kovaleva@example.com Telegram · @kovaleva_pm LinkedIn GitHub